Traffic is allocated to your campaigns based on our estimated eCPM for any available impressions. Your eCPM is calculated based on your campaign’s target CPI and the predicted conversion rate for that impression (which is calculated based on your campaign’s historical data).
There are two primary ways you can improve your campaign’s performance:
- Increase your bid amount
- Experiment with different creatives that may have a higher conversion rate
- Upload and run more creatives at one time to show a bigger variety to your potential users