Traffic is allocated to your campaigns based on our estimated eCPM for any available impressions. Your eCPM is calculated based on your campaign’s target CPI and the predicted conversion rate for that impression (which is calculated based on your campaign’s historical data).
There are two primary ways you can improve your campaign’s performance:
- Increase your bid amount
- Experiment with different creatives that may have a higher conversion rate
For more tips, refer to the documentation on optimizing ad campaigns.
On the user acquisition resource hub, our Unity experts have compiled all the information you need to get your user acquisition (UA) campaigns up and running:
https://resources.unity.com/guide-to-launching-user-acquisition-campaigns-with-unity-ads
Comments
0 comments
Article is closed for comments.