SKAdNetwork is a framework that was introduced by Apple in 2021 as part of ATT (App Tracking Transparency consent) enforcement that is used for install attribution.
Unity supports SKAdNetwork attribution install postbacks by:
- Receiving data from Apple
- Sharing data received from Apple with participating Mobile Measurement Partners (MMPs). For more information, see Post-install events for Audience Pinpointer campaigns.
For games to be counted as SKAdNetwork installs, the following criteria apply:
- Source games and target games must both support the SKAdNetwork (see the Apple developer documentation on SKAdNetwork.
- Source games must use SDK 3.5.1 or later
Source games that target users running iOS 14 or later must also implement the Unity Ads’ network ID in the information property list file. For more information, see the Unity Ads iOS developer integration guide.