With the ATT (App Tracking Transparency consent) enforcement in early 2021, SKAdNetwork is a new framework introduced by Apple that will become a dominant tool for install attribution. Unity supports SKAdNetwork attribution install postbacks by:
- Receiving data from Apple
- Sharing data received from Apple with participating Mobile Measurement Partners (MMPs). More information on SDKAdNetwork Postback integration can be found here: https://unityads.unity3d.com/help/advertising/post-install-events#purchase-event-example-android
In order to be counted as SKAdNetwork installs:
- Source games and target games must both support the SKAdNetwork (more info here: https://developer.apple.com/documentation/storekit/skadnetwork)
- Source games must be using SDK 3.5.1 and above
- Source games that target users running iOS 14 or above must also implement Unity Ads’ network ID in the information property list file (more info here: https://unityads.unity3d.com/help/ios/integration-guide-ios#modifying-the-properties-list)
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