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What do the following fields (Ads Revenue, Impressions, eCPM, Fill Rate, Impression/DAU) mean in the UnityAds reporting?

Unity Service Support

February 20, 2024 02:54
Updated

Ads Revenue shows the total revenue from ads.
Impressions shows the number of times a video ad played.
eCPM (effective cost per mille) shows the average revenue you generate per 1000 impressions.
Fill Rate shows the rate of available ads served divided by the number of ad requests.
Impressions/DAU shows the average number of impressions per daily active user.