Unity Ads generates revenue by displaying paid advertisements in your game. The more traffic and impressions your game creates, the more money you can earn.
Unity Ads facilitates different campaign types with different billing points (for example, completed views, clicks, or installs), and always selects the highest-earning campaign to display to your users.
The average eCPM for Unity Ads depends on many factors, such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game.
Recommended further reading:
- Our Unity Ads reporting article contains detailed information on important terminology and tips for understanding your metrics.
- Our Monetization strategy best practices guide provides design-driven insights for maximizing your revenue.
- Our eCPM and Geo targeting strategy guide provide best practices for setting the highest possible price that enables the largest amount of your available inventory to fill.
- Our app-ads.txt support guide enables your project to see more premium advertisers and incremental revenue.
- Our Finance articles provide a comprehensive guide on earning revenue and getting paid.
Quote: The average eCPM for Unity Ads ranges from $6 - $12. It can be as high as $20 in English speaking countries, or as low as $3 in non-English speaking countries. Revenue is based on the quality of impressions.
What does ecpm mean?
"Unity Ads ranges for $6 to 12" Is that per hour, per day, per week, month, year?
eCPM is Effective Cost per Mille, which means Effective Cost per 1000 Impressions. The $6-$12 figure is the amount for the eCPM. So for example, 1000 impressions from a single country could earn you $6. This varies country to country. Please see this article for more information
Thank you @Sophia! This needed to be clarified and you did it but, there is something that intrigues me. You write:
"So for example, 1000 impressions from a single country could earn you $6."
Does that mean that, in order to earn 6$, 1,000 "impressions" must be made in one country only?
What happens if I get 2,000 impressions like this:
will I get 6$ for the impressions made in the USA and 0$ for the ones made in France?
Thank you for your answer.
Earning $6 per 1000 impressions means that it is simple calculation
1.001 * $6 = $6.006 = $6
0.999 * 6$ = $5.994 = $5.99
You earn totally $6 + $5.99 = $11.99
1000 isn't a limit and isn't a minimum. It means that you earn $6 per 1000 impressions.
If you have 500 impressions you earn $3.
I'd like the reiterate that these figures are not set in stone- it varies country to country, for example. Revenue is generated based on a combination of views, clicks, and installs. There's no "one unified way" of pre-calculating the revenue generated by your game, as we run a wide variety of campaigns on our platform.
We have lots of articles on the Knowledge Base about this topic, so please feel free to browse :)
why my ecpm is only 1$? We are showing mostly 30s reward videos
What if my game is just show the ads (no user interaction on the ads) but I will adjust the camera on the ads (direct/indirect) to let user view on the ads. Can I still have the revenue from unity ads by using this way?
Rewarded Ads are being used for me but it is fluctuating like crazy, I have above 5,000 impressions (7.6k).
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