Some level of discrepancy between reported SKAdNetwork installs and attribution provider data is currently expected. This is due to several reasons:
- SKAdNetwork data can be impacted by source apps not properly integrating our SKAdNetwork IDs, and may also be affected by Apple’s privacy thresholds. There may also be a delay for us to receive the data from Apple. We expect SKAdNetwork data to become more accurate over time as source apps adapt to the new system.
- As iOS14.5 and beyond (and therefore Apple’s privacy changes) becomes more common, data from attribution providers will become less accurate as their ability to attribute at an individual level is diminished.