Unity’s publisher verification begins by selecting an entity type: Individual or Organization. Individuals are best for single developers, hobbyists, freelancers, or sole proprietors and require only identity verification. Organizations are registered companies, non-profits, or educational institutions and must complete identity, business (DUNS), and domain verification. Organization status offers a stronger trust anchor by validating the legal entity and web domain. Organization verification steps are mandatory once chosen, so required information must be available in advance.
The first step in the publisher verification process is to choose your entity type. This decision is important because it determines which verification steps you will need to complete.
| Entity Type | Best For | Required Verification Steps |
|---|---|---|
| Individual | A single person or sole developer publishing assets under their own name. | 1. Identity Verification |
| Organization | A registered company, non-profit, educational institution, or other legal entity. | 1. Identity Verification 2. Business Verification (DUNS) 3. Domain Verification (If not already provided by DUNS) |
Which type should I choose?
- Choose Individual if: You are a hobbyist, a freelancer, or a sole proprietor who is not formally registered as a company.
- Choose Organization if: You represent a registered business (e.g., LLC, Inc., Ltd.), a non-profit, or an educational institution. Publishing as an Organization provides a stronger "trust anchor" for customers, as your legal entity and web domain will be verified.
Note: Choosing the Organization path requires additional mandatory verification steps that cannot be bypassed. Ensure you have the necessary information (DUNS number, domain access) before selecting this option.