Industry customers build on Unity to reduce costs, accelerate time-to-market, and deploy across platforms at scale. Internal Deployment Add-On (IDAO) lets us align pricing with the value applications deliver as they grow across your organization, so we can keep investing in the performance, reliability, and multi-platform compatibility you rely on. It keeps costs down for small teams and early pilots while ensuring broader deployments are priced in line with their reach.
Why we're updating pricing
We know how important predictable pricing is to your business. At the same time, we must ensure that Unity can continue to invest in and deliver the best possible solutions to Industry customers. We aim to deliver a pricing framework that is clear, predictable, and built to last. We know there has been a lot of change; our goal with this latest update is to minimize structural changes.
| Four components of Unity Industry pricing | |||
|
Licenses Fee per user/seat to create applications in Unity (which includes allowances for consumption, deployment, and support). |
Consumption Usage-based pricing of cloud services & AI credits beyond what’s included in a license. |
Deployment & Distribution Application-based charge to deploy (internal audience) or distribute (external audience) Unity-built applications. |
Support Services Support and training from Unity beyond what’s included in a license. |
Internal Deployment Add-On (IDAO)
On August 3, 2026, Unity is introducing the Internal Deployment Add-On (IDAO): a framework for licensing the deployment of made-with-Unity applications to internal users. IDAO covers applications you deploy to users within your organization, such as a training tool for new employees, a factory digital twin for floor operators, or a product configurator for sales staff. This does not impact existing applications.
With an Industry license, every new Unity application includes an allowance of 100 internal monthly active users (MAUs); Unity Industry license holders do not count toward this allowance. This supports smaller teams, pilots, and limited rollouts for internal programs, and means that most applications will not be charged for deployment.
| IDAO effective dates for existing Unity Industry applications | |
| Built and deployed before August 3, 2026 | Applications launching on or after August 3, 2026 |
|
Permanently exempt (Must register by March 31, 2027) |
Effective August 1, 2027 |
How IDAO works
When internal usage of an application grows beyond 100 internal MAUs, you select a prepaid annual tier that fits your deployment. There are no mid-year adjustments or retroactive charges. Periodic check-ins help us stay aligned on how your deployment is evolving so we can plan renewals together. If usage grows beyond your tier, we'll discuss the right tier at your next renewal.
| IDAO prepaid annual tiers applied per Unity application | ||
| Tier | Internal MAUs (beyond license holders) | Annual price |
| Included | 0-100 | Free |
| Starter | 101 – 500 | $7,500 USD |
| Scale 1 | 501 – 5,000 | $40,000 USD |
| Scale 2 | 5,001 – 15,000 | $75,000 USD |
| Scale 3 | 15,001+ | Custom |
If your usage lands just above a tier's ceiling, MAU packs let you add capacity in increments of 100 MAUs for $1,000 so you can extend your current tier without moving up to the next one. MAU packs require an active base tier (Starter or above) and are not sold standalone.
Note that applications built with Unity Studio are subject to a consumption-based pricing model, where each organization receives 10 GB of bandwidth per month at no cost, and usage beyond that threshold is billed at $0.50 per GB. This ensures you only pay for what you actually use. Applications built with Unity Studio in a self-hosted deployment environment are subject to the IDAO prepaid annual tiers.
What this means for current customers
- Your existing internal applications will be permanently exempt. Any live application that has already been deployed before August 3, 2026, is not subject to IDAO.
- We will be reaching out in the coming months to register your existing applications; please plan to share details of all live applications (even those under the 100 MAU threshold) to be sure your programs are permanently covered.
- New applications have a full year grace period. Any new application you deploy between August 3, 2026, and July 31, 2027, will not be subject to IDAO until August 1, 2027.
Need further support?
Please feel free to contact our sales team with any additional questions.