Packages are rejected if they contain unauthorized trademarks, including logos and brand names. To avoid rejection, use neutral terms instead of trademarked names. For example, use "car" instead of "Ford" or "works with iOS devices" instead of the Apple logo. If necessary, indicate compatibility without implying affiliation, like "compatible with Microsoft Office." Unauthorized trademark use can lead to package removal and account restrictions. Follow these guidelines to ensure your package is accepted.✨
Cause:
This type of rejection happens when the vetting team finds trademarks in your package that may not be authorized. Avoid using trademarks, including wordmarks like Apple or Microsoft, company logos, and other elements of a brand identity, unless you’ve received express permission from the trademark owner or other parties that have the right to give permission.
The unauthorized use of trademarks may constitute trademark infringement and result in the removal of the package(s) and restriction or termination of the infringing publisher account.
Resolution:
Use neutral words or names to describe your package. For example, instead of saying Ford, you could say car or vehicle. Instead of using the Apple logo to indicate that your package works with iOS devices, you can include "works with iOS devices" in the package description.
If your product is compatible with other software and using neutral language could mislead customers, you should use trademarked names that suggest your product is meant to function with the software and is not affiliated with it.
Examples of acceptable use:
- Importer for Unity.
- Generator compatible with Microsoft Office.
- Tool for Apple iOS.
Examples of unacceptable use:
- Unity Importer.
- Microsoft Office Generator Tool.
- Apple iOS Tool.