- My package was rejected because it contains trademarks.
- My package was rejected for the reason: "Contains Red Cross trademark".
- My package was rejected for the reason: "Contains trademarks".
This type of rejection happens when the vetting team finds trademarks in your package that may not be authorized. Avoid using trademarks, including wordmarks like Apple or Microsoft, company logos, and other elements of a brand identity, unless you’ve received express permission from the owner of the trademark or other parties that have the right to give permission.
The unauthorized use of trademarks may result in a trademark infringement, which is not allowed on the Unity Asset Store.
Use neutral words or names to describe your package. For example, instead of saying Ford, you could say car or vehicle. Instead of using the Apple logo to indicate that your package works with iOS devices, you can include "works with iOS devices" in the package description.
If your product is compatible with other software and using neutral language could mislead customers, you should use trademarked names in a way that implies your product is meant to function with the software and is not affiliated with it.
Examples of acceptable use:
- Importer for Unity.
- Generator compatible with Microsoft Office.
- Tool for Apple iOS.
Examples of unacceptable use:
- Unity Importer.
- Microsoft Office Generator Tool.
- Apple iOS Tool.