Symptoms:
- I am an Asset Store publisher wanting to make my assets more appealing to users.
- I have been advised that my marketing images need improvement.
- I am submitting an asset to the Asset Store.
- I would like to know the size requirements for any screenshots of my product I have.
- I would like to know if there is a size limit for marketing images.
- My Asset Store submission has been declined because of my marketing images.
Cause:
Marketing images can increase customer interest in your assets and enhance your user base.
Marketing images and screenshots will showcase to potential customers what you asset can do. Marketing images should also indicate what your asset package does and help it stand out.
Resolution:
Marketing images (previously: Key images), screenshots and video/audio are a good way of showcasing your asset. Create interesting image design that will demonstrate what your asset does, helps it stand out, and entices the user to view it and think about purchasing.
Users often use screenshots and videos/ audio as a package preview before they actually buy it, so it is highly recommended to add them in.
We understand creating marketing images is not an easy task for any asset category and your creativity can be put to a hard test. Unity has Key image templates that we recommend having a look at.
The limits for marketing image types are as follows:
- Icon: 160 x 160 pixels: The icon image is visible while users are browsing the Asset Store using the icon grid layout. This image should not contain text. Note: icon images must be 160x160, even though the actual display size is 80x80. At 80x80, image text is not readable as the image is too small, but uploading the larger size lets the Asset Store display icons clearly at the smaller size.
- Card: 420 x 280 pixels: This is a thumbnail visible on the default view while browsing the Asset Store. Note: like icon images, card images must be uploaded at a larger size (420x280) than the size of the image that ultimately appears on the Asset Store. This image can have only the title of the asset and a logo or name of the publisher as text.
- Cover: 1950 x 1300 pixels: This is what customers see on the main product page for your package. Note: like icon images, cover images must be uploaded at a larger size (1950x1300) than the size of the image that ultimately appears on the Asset Store. This image can only have the following text:
Title of the asset.
Logo or name of the publisher.
A tag line.
- Social Media: 1200 x 630 pixels: The Unity community team might post these images to social media, or on the Asset Store home page. This image should not contain text.
- Screenshots: minimum width 1200. These images should be used to showcase your asset in detail - how it looks from different perspectives, how it works, what it can do.
- Videos/audio: YouTube, Vimeo, Soundcloud, Mixcloud and Sketchfab links are accepted. If video is uploaded directly, it has to be in mp4 file format and a maximum size of 500 MB. The video could be a tutorial on how to use the asset, how to set it up, a showcase how it looks from different angles or with different animations.
To set one or more marketing images:
- Navigate to the Media tab of the package draft.
- To upload an image, under the Marketing images section click Browse or drag and drop the image onto the grey box.
- A window will pop up that allows you to select which marketing image to add/change (icon, card, cover, social media) and to crop the image.
- Click Save to save the marketing image.
All marketing images must preferably be limited on the amount of text, logos and contain no watermarks.
On your asset page, all written information is under the cover image. Any kind of excessive amount of text on your image is at great risk of interfering with our sales overlays which decreases the visual standard and localization abilities.
We occasionally choose individual assets for an Asset Store financed social media promotion. Due to Facebook’s regulations (for example), any asset with text on its marketing image must be disregarded.
Note: marketing images cannot contain any of the following:
- Unity logos.
- Sale banners.
- The default Unity Skybox (for example, as a background).
- The images must not be blurry, stretched, or cropped.
- The images cannot only be screenshots of the Unity Editor.
- You should make different designs for images of different sizes so that the objects or visuals in the icon and card images are legible and separate.
With regards to the ideal asset size, you can set four different resolutions so that your marketing images appear as icons or thumbnails when customers browse or filter the list of packages available in the Asset Store, and as larger images on the main product page or on social media.
More Information
For more information on submitting to the Asset Store, please read through the Asset Store Submission Guidelines and Content Transparency. For further information about marketing image uploads, please read through the Unity Manual (old publisher portal).