Why are the activation and expiration dates of my license incorrect in the Unity Hub?

Symptoms:

• I purchased a new Unity subscription, but the dates in the Hub are wrong.
• Why is my license activation date in the Hub different from my account?
• Why is my license expiration date in the Hub different from my subscription expiry?

Cause:

The expiration and activation dates in the Unity Hub are intended to be slightly extended beyond the date of your subscription to allow for a small grace period in case of renewal issues or the subscription being updated during the renewal window.

Resolution:

Slight expiration and activation date discrepancies within the Unity Hub are intended. 

More information:

How do I activate my license?

Why is my subscription payment failing?

How do I renew my Unity subscription?

Can I switch my subscription payment plan?